In 2024, over half the world's population will vote in national elections. But candidates aren't the only ones shaping political narratives—AI is now a key player. From deepfakes spreading hyper-realistic disinformation to AI systems safeguarding election integrity, the stakes are higher than ever. Will AI safeguard or undermine democracy? Ready to explore this dynamic intersection? Read on!
Throughout 2024, over 60 countries—representing nearly half of the global population— will hold national elections. This pivotal year not only marks a significant electoral moment, but also highlights the growing influence of AI in shaping political narratives. AI-generated content, particularly deepfakes, has become a powerful tool, capable of blurring the lines between satire, parody, and disinformation.
Deepfake technology has been leveraged by various political groups and candidates across the world, to manipulate public perception. AI-generated content is becoming a tool for multiple political agendas, from parodic images to more insidious disinformation campaigns.
AI and deepfake technology are increasingly used in global politics, influencing elections globally across countries like India, France, the US, Turkey, and Slovakia.
Dive into the Tracking Deepfakes and Generative AI in Elections map, an interactive tool that brings you to the forefront of monitoring deepfake campaigns in global elections! This global map categorizes political deepfake instances, offering insights that empower voters, policymakers, and researchers to grasp the prevalence and impact of AI on elections. Discover patterns and watch these incidents unfold in real-time as you explore a comprehensive geographic overview. Compare deepfake usage across regions and uncover the common tactics and unique challenges faced by political actors around the world.
Kaarel Kotkas, Veriff's founder and CEO, emphasizes the importance of education and awareness about AI's capabilities, encouraging individuals to be cautious of suspicious emails or unknown calls, especially when asked for sensitive information or money. He urges people to trust their instincts and ask questions when in doubt. At the same time, Kaarel calls on companies, particularly social media platforms, to take responsibility for verifying accounts to shield users from false content, which can impact elections. Trust, verification, and critical evaluation of sources are crucial for safeguarding democracy during this election season.
"Trust, verification, and being source-critical will be the key to maintaining the integrity and protecting the principles of democracy," he said.
Veriff uses a multifaceted approach to combat AI-driven fraud and deepfakes, incorporating tools such as FaceCheck Liveness and DocCheck to verify both the authenticity of individuals and the legitimacy of their documents. These tools use AI and machine learning to detect anomalies and prevent fraudulent activities. Additionally, DeviceCheck helps identify and block synthetic identities, recurring fraud, and multi-accounting, ensuring that only eligible voters participate in the election.
Veriff’s CrossLinks further enhances fraud detection by analyzing connections between different sessions, uncovering fraud patterns that may not be visible in isolated verification attempts
AI-powered deepfakes and disinformation threaten democratic processes, compromising election integrity and public trust. Deepfakes create convincing false content that, when combined with disinformation, can mislead voters. However, AI can also enhance election security, increase voter engagement, and protect democratic institutions by detecting threats and monitoring suspicious activities.
AI (Artificial Intelligence) refers to the ability of machines to perform tasks that typically require human intelligence, such as understanding language, recognizing patterns, and making decisions. Governments are using AI for various applications, including improving public services, national security, healthcare, and law enforcement, as well as optimizing internal processes like tax collection and fraud detection.
AI can help governments:
Key concerns include:
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