Effortless customer onboarding: the key to digital success

Seamless customer onboarding process is a key priority for businesses across multiple sectors, from finance to gambling to crypto. By delivering a safe but speedy process, companies can boost their customer experience, increase conversions – and build their brand. 

Digital channels are remote, therefore businesses need a way to accurately verify the identity of the individual to ensure they are a legitimate person and not a bot, bad actor, or someone who shouldn't have access to their service. People wanting to interact online have to verify their identities, and the only really secure way to do that is to connect the person to a government-issued ID document. Once businesses can confidently say it is both a real person, and the right person with the supplied identity document, they can allow them access. 

However, in some industries businesses will also need to do further checks such as source of funds, credit, sanctions and PEP checks etc. These checks cause friction which results in people dropping out of the process, but without checks bad actors will gain access. 

This has never been more important. In the digital age, customers can access the service from virtually anywhere. At a time of fierce competition across many industries, seamless onboarding isn’t a ‘nice to have’. It is essential. 

But there are other factors at play. Identity verification (IDV) should provide the highest form of security without adding too much unnecessary friction to the onboarding process. Know Your Customer (KYC) regulations have grown more stringent in jurisdictions across the world, while government agencies have stepped up anti-money laundering (AML) efforts to fight criminality. There are also growing concerns over the prevention of fraud, while data protection is a key concern in the age of the EU’s General Data Protection Regulation (GDPR) and similar laws around the world. 

Quite simply, they must ensure their onboarding process has the right levels of security to make customers feel safe and to stay on the right side of regulators, government authorities, law enforcement agencies and more. 

So how does onboarding work in practice? For organizations that use Veriff AI, the process works through several stages, most of which are invisible to customers and delivered using our automated processes. 

• Send the user to the verification flow, to take picture(s) of their identity document and their face
• Veriff's AI ensures the document validity and realness, extracts the data, and ensures that the person doing the session (through their face images) matches the portrait image on the document.
• Receive the results in real-time with webhooks, (avg. speed 6 seconds)
• Use the data to auto-fill your user’s profile, reducing the clicks they need to do, and driving and improving conversions
• Enable AML screening to protect against PEP, sanctions, adverse media
• Enable ongoing monitoring to continuously against real-time updated lists, and receive notifications (webhooks) in real-time